Business blogging isn’t a new thing in terms of the relatively short history of doing business online. Some of the most powerful executives in the world have been blogging for years and countless forward thinking companies have encouraged blogging at all levels of the command chain.
The reason is quite simply that there is a lot of value in business blogging, and it’s not just something that benefits large corporations. It’s great for small and medium sized businesses too, and if your business doesn’t already have a blog, you might want to seriously consider getting one.
Here are just some of the reasons business blogging is so beneficial:
It keeps you in constant touch with your customers:
When you blog you open a constant line of communication with your existing and potential customers. By consistently posting to your blog about relevant and interesting topics you give those customers a reason to come back to your site and to expose themselves to your business.
This kind of continuous contact is one of the most important steps in ingraining your brand into the minds of your potential and existing customers. This helps ensure that when a potential customer decides to make a purchase, they think of you first. And when it comes time for a previous customer to buy again, they’ll come back to you because of the trust and rapport that exists between you and them.
Google loves fresh content:
Google is the king of the internet and Google search is the number one way people search for things on the web. You want your site to be as Google friendly as possible, and blogging is a fantastic way to do that. The reason is that Google absolutely goes crazy for fresh content. They don’t want their search engine to be full of old and outdated pages, so they go out of their way to reward websites that consistently publish new material.
A blog is an easy way to keep adding new content to your website. Not only will it increase the number of pages that your site has indexed in Google, but you’ll benefit from Google’s love for fresh meat! So in addition to providing your customers with great and interesting content, you’re also providing Google with the same, and this can have a big impact on your SEO efforts.
It humanizes your business:
It’s important to relate to your customers on a personal level, and ideally you want them to think of you on a personal level rather than as just some faceless business. Blogging provides that human touch because blogs are normally written in a very informal tone and they’re normally written as individuals. Big corporations have been taking advantage of this for years by having their top execs write personal blogs.
Even if you’re a small business you can take advantage of this. Even something as simple as a customer knowing the name of the owner of a given business can go a long way in changing their perception of that business. So when you blog, don’t blog under your business name, blog under your personal name and make your blog something more personal than just a place to talk shop.
Contact us today to discuss how we can help you set up your own business blog.
